Patty Johnson is the
founder and principal of Connections Marketing & Communications. In
2007 Connections was launched to provide clients an
integrated approach to accomplishing their business goals through
relationship driven marketing and communications strategies.
Over the years, Patty has created and implemented programs for clients involving brand identity and positioning, business development, client relations, community outreach, corporate communications, direct mail, event planning, media relations networking skills, strategic partnerships, as well as Web site and interactive marketing.
The approach used by
Connections is based in obtaining an understanding of the business goals
of a client, identifying key differentiators and opportunities,
assembling a team of experts and developing a customized plan that
incorporates impactful marketing and communications strategies for our
team to implement. Having both agency and in-house marketing experience,
Patty brings a unique perspective to the implementation of plans and
works closely with clients to appropriately manage responsibilities, and
best ensure results and a strong return on investment.
Prior to starting Connections, Patty served as Director of Marketing for
one of the largest law firms in the western United States where she
was responsible for overseeing all aspects of marketing for the firm’s
more than 400 attorneys practicing in six regional offices. Her
leadership resulted in the developing and launching an associate
business development program that provided training and individual
marketing strategies for developing attorneys. She also
worked directly with attorneys and practice areas to develop and
implement marketing and business development plans targeting specific
industries.
Prior to her law firm experience, Patty worked with one of the top advertising and public relations firms in Arizona. While at the firm, she worked with clients in a wide variety of industries, including banking, construction, entertainment, golf, hospitality, investor relations, non-profit, real estate, retail, sports, technology and travel.
Professional and Civic Memberships and Activities
Valley Leadership Class 33
City of Phoenix Aviation Advisory Board (2007 – present)
Business Development Sub-committee
Chair (2009-2010)
Planning Sub-committee
City of Phoenix Planning and Zoning Commission (2004 – 2007)
Downtown Design Standards Sub-committee
Legal Marketing Association (2002 – present)
Education Sub-committee
Public Relations Society of America (1998 – present)
New Pros Committee Leader (2000-2002)
Programming Committee (2002 – 2004)
Arizona Technology Council (2003 – 2006)
Community and Volunteer Activities
Charter 100
O'Connor House: Speak Out Against Domestic Violence Campaign
Southwest Center for HIV/AIDS: 2011 Dine Out for Life event co-chair
Homeward Bound Board of Trustees (2004 – present)
Genesis Academy Advisory Committee (2007 – present)
Communications sub-committee
Phoenix Art Museum, Women’s Art Council, Member (2004 - 2006)
Race for the Cure, Volunteer and Team Leader (2004 – 2005)
Volunteer Lawyers Program, Advisory Committee (2001 – 2004)
Awards Luncheon Planning Committee (2002 – 2004)
Golf Tournament Committee (2003 – 2004)
Make-A-Difference, Volunteer and Project Leader (2000 – 2004)
Education
Virginia Commonwealth University (B.S. Anthropology and Sociology)
